Recently I decided to revive my old freelance business to make myself appear more professional to new clients. It all starts with a new logo.
I decided to use a technique we learned at the Iron Yard though I modified it slightly. I came up with a word list first. Then from that list I chose ten words that I felt described my business or my philosophy the best.
I then went to Sam’s favorite thing in the world…Post It Notes!!! I wrote my ten words on a post it leaving room for my doodle. Then I set a timer for 30 seconds and drew the first thing that came to mind when I read the word. You can see five examples in the first slide of the carousel above.
I then placed the post its on the desk in no particular order. Two images jumped out at me so I tried combining them into one image.
Then I took the composite into Illustrator to create the logo.